Guess what? I have a scoop! Katani has just opened at West Beach St Kilda on 330A Beaconsfield Parade. Formerly an old 1920s bathing pavillion the building will now house Katani a Melbourne beach and lifestyle shop, with a high end cafe next door. I met up with Bec van der Sluys the co-manager of the store a week ago and got a sneak peek before the opening.

With a background in Marketing, Event Management and Retail you can see that Bec is ideal for the position of co-manager. The sunfilled store is filled with goodies and sits right on the beach with a magnificent outlook of kiteboarders in the water. ’With a lot of surf stores they have to bring the feel of the beach into the store with photos and posters’ Bec told me ‘but we actually have it right outside the door’. With that in mind, the store’s fittings are minimalistic. Together with co-manager James Weight, Bec has found a perfect balance between a beach lifestyle and surf store. The store stocks men and women’s clothing, accessories and surf gear with labels such as Quicksilver, Tiger Lily, Jets, Analog, Roxy, Hurley, insight and many other labels including State of Georgia.

Not your typical surf store the store also stocks left of centre pieces such as Polli jewelllery, Sanuk shoes and Little Misek cards and artwork. 7 years in the making, a lot of thought and time has gone into Katani and it shows, from the 70s iconic Australiana style couch and furniture pieces to the urban photographs from Melbourne photographer Natalie Jeffcott.


Katani also hold their own kiteboarding classes and stock their own in house label boards and clothing. James has an extensive background in Kitesurfing (he and his Kiteboarding partner Ben Morrison-Jack hold the world record for crossing the Bass Strait).
I also got to see behind the scenes and check out Bec and James’ view from their office (see below). A wall is dedicated to newspaper clippings documenting the process involving the site and the area.

I am totally in love with this recent addition to the Melbourne retail scene. I envison making a day of it, with a meal at the next door cafe, a shop and a laze on the beach in my new bikini!
Katani, 330A Beaconsfield Parade, St Kilda VIC 3182, 0409 792 244