jeff baker (fancy pants vintage)
Last week I spoke to Jeff Baker from Fancy Pants Vintage in St Kilda. Fancy Pants only opened a few months ago, but already the store has some passionate regulars. Bright, colourful and inspiring there is nothing musty about Fancy Pants Vintage.
Jeff spoke to me about his passion for vintage fashion, favourite vintage piece and hopes of bringing back sharp dressing for guys…

Tell me about your background what lead you to open Fancy Pants Vintage?
My partner Tracey has been involved with vintage for around 12 years. She also owns Frocks and Slacks on Barkley Street in St Kilda. I myself have worked in vintage as well as music retail. Both of us are really passionate about vintage as it has such a history and it tells the story of popular culture over time. With Fancy Pants Vintage I hope we can reach a broader audience. It is interesting how this end of St Kilda is completely different.

What is the philosophy behind Fancy Pants Vintage?
We wanted Fancy Pants Vintage to be an approachable place and for people to be really comfortable in the store, sort of easing people into the idea of vintage clothing. Having worked in music retail I found a lot of people, especially guys, get quite intimidated in stores especially if it is something different like independent records or vintage. Fancy Pants Vintage is not only for the person who wears head to toe vintage, but also for people to buy one highlight piece, for example a jacket or a hat. Even if it is the only vintage piece they wear it might completely set off everything else they are wearing.
I like the idea of harking back to the 1930s -50s where people took a real pride in their appearance and wanted to look sharp and interesting, before disposable fashion was around. During that time people actually took the time to choose a piece of clothing and decide to wear it.

Who did the fit out for your store?
We did the fitout ourselves and it is broad mix of vintage furniture pieces. We didn’t want it to be from any particular period. There is a bit of a focus on guys stuff. We have re-issued soul/funk/jazz CD’s and vinyl records and a section of seasonal vintage football wear (scarves, shorts and jumpers) - just a few little psychological things to make people feel more comfortable.
Where do you find the pieces for Fancy Pants Vintage?
We travel all over the place, overseas, interstate and in the country sourcing vintage pieces. I spend a vast majority my time not just in the store but sourcing stock. We also have relationships with wholesale vintage sellers in the US and Europe from big companies to individuals. They know us so they know the kinds of things we look for. Being a vintage seller is kind of a lifestyle and is such a significant part of my life I am always on the lookout. I could be sitting on the beach and still be thinking about it!
What is your own favourite vintage clothing piece from your wardrobe?

I am a big fan of vintage denim jackets. You can pick up some fantastic ones. There is so much history behind most vintage pieces, not only with the clothing, for example its label, fabrication and style, but also with the actual piece itself and the individual who wore it. My favourites are the big e Levis jackets, I have about twenty. One of mine I found at the Camberwell market and has a hand painted unicorn on the back, which sounds really bizarre but actually looks great!
Levis is an amazing label as its boom took place in the depression, where there was a real need for practical clothing which was not super expensive and could last a long time. As a consequence Levis and Wrangler workwear in the 19th century went through a series of evolutions. For Levis the e on the red tab is a way of determining the period of the jacket. Prior to the 1970s the wording was all in upper case, post 1970s, the E changed whereas L, V, I and S still looked the same. People don’t realise how hard it is to find a big E tag. There are very few around in Australia as tariffs existed until the early 70s to protect local industry. So prior to that it was very expensive to get imported clothing here in Australia. During this period there was a lot of Australian manufacturing, which gave Australian companies the luxury to make good quality product as opposed to now where we get a lot of imported cheaper clothing.
Fancy Pants Vintage Clothing, 1/133-135 Fitzroy Street St Kilda Vic 3182 +613 9534 5888




















