sedonia
Remember the time when the residential milk bar around the corner was a treasure trove of exciting treats? Think mini sherbet straws 2 for 5 cents, wizz fizz and willy wonka nerds. Sedonia in Seddon is exactly the same - but for grown ups. I got a hot tip from Rachel, a local from the area, about this Seddon delight. I wish I had a local store with beautiful treats like this.

First opened nine months ago, Sedonia sits tucked away from the main street with an outlook of beautiful terrace houses. Stocked with women and children’s clothing, jewellery, accessories, homewares, toys and stationary, it is not surprising that owners Nicola and Inge have a background in fine arts. Their excellent eye is apparent in every item in the store, from the painted ceramic Australian scenes by designer Jo Luping to jewellery pieces by Pseudo Republik ,every item is a piece of art with an exquisite aesthetic. ‘The store’s concept is based around beautifully designed items and craft’ Nicole told me, ‘plus Inge and I love to shop’ she added.

The sun filled shop, has mostly Australian designed and locally made stock. The women’s clothing includes Spencer Lacy, Gorman, beautiful basics from Skin and Threads, Indigo and Gloweave’s vintage range. I fell in love with the little wooden cabinets filled with jewellery from Gretchen House, Victoria Mason and Elk Accessories to name a few.

The store also stocks Nicola and Inge’s own range, Friday. They named their range, Friday, after the day of the week when they would originally make their own resin jewellery.
If only every local corner store was like Sedonia.
Sedonia, 441, Gamon street, Seddon +613 9689 9368
Alex
I have to agree, it’s one of the best stores around Melbourne. The staff are so friendly and fun, you feel like just hanging out with them all day. So many beautiful things on display, a bit quirky too!
Nina
A very nice place you have there.You have so many wonderful accessories. I am looking forward to coming down to sedonia again very soon.
Jodie
This store is the best! Great staff… fabulous stuff!
In the words of Molly Meldrum…” Do yourself a favor” and get on down there!